When I first chatted with Meredith, manager of Melt House of Fitness in Westerville, we were just talking about new headshot and team photos. I already knew their brand words were: DARK. LOUD. HOT.... but not very many of their images matched that feeling. So I threw out some ideas that I wanted to try with them - some ideas that I thought would help fulfill their brand (I call this "spitballing" - I know the term isn't lady like, but it's how my mind work.). I always want to give you images that actually matches YOUR brand!!
I've worked weddings for years, so I knew how to create light when there isn't any. And I asked the Melt team to trust me to set up off-camera lights with colored gels to make the room look hot, dark, and loud. What our eyes can see and adjust to in the dark, and what the camera sees are two different things... so sometimes we need to add an extra umph.
And it's always fun to see my work featured in the media:
Six months later, Meredith contacted me again... but asking for something a little different this time. She said that this time, the wanted to highlight the individual's emotional experience from the beginning of a session, to the end.
We decided not to do the gels on my lighting this time... just focus in on the sweat, emotions, and overall experience.
Everyone comes to class with an emotion, whether it's nervous energy, frustration from your day, or excitement.... the important part is that you show up!
I'm looking forward to seeing what kind of images we'll create together next time, because even though I am the photographer actually taking the photographs, I work WITH my clients to plan out what kind of images they are expecting... and then on the day, they all dig in and helped me whenever I needed an extra hand. (But that might just be the Melt way of doing things too) :)
Melt House of Fitness
106 E College Ave
Westerville, OH 43081
IG: Melt House of Fitness
I have a variety of packages depending on whether you are a solo business owner (i.e. personal trainer), a small business (gym, supplements, clothing, etc). I also have a package for individuals who are not businesses but would like progress pictures.
Ask me about my referral program.