Visibility Coaching and Strategy accompanies the photography (and now) videography.
Okay, but what is Visibility Coaching & STrategy?
Photography and Videography is just one way to represent your business. But in order for it to be the most effective, you also need to have strategies for your Audience and messages too. You need more than a business, you need a cohesive brand... and that's what I do as a visibility coach. I help you develop a brand, so that you know how to show up in front of your target audience, and attract your ideal clients.
So let's break it down and look at each element separately:
1) Audience
Confused humans don't buy. You have to have clarity in your in your audience... because if they don't think you are talking directly to them, they are not going to pay attention. I will help you find your audience (no, this doesn't mean you turn down business from other humans... you'll actually attract more humans by picking just one group to talk to. It's weird science).
2) Messages
I will help you craft 3-5 consistent messages to talk about on repeat. These messages are focused around what your "audience" is struggling with. We will develop messages on how you can help them achieve their goals.
3) Language
No, I'm not talking about "English"! I'm referring to tone, vibe, and word usage. Because there is a big difference between how you would talk to a pterodactyl vs. a brontosaurus vs. a T-Rex. The language you use, attracts very specific humans (or in my case, other wanna-be T-Rexes). Depending your audience, I'll give you lots of examples of how to reach them with specific "language".
4) Visuals
Visuals are a second language... they are a way to communicate without words. And these days people will decide whether they are going to read the text based on whether they like the photos or not.... which makes they ultra important.
I'll teach you the difference between matching your visuals to your brand (specifically on your website, and your social media), and complimenting your brand with other photos/videos (also on your social media, but not on your website). Yes, there's a difference - but both are important!! Just follow my T-Rex tracks... I'll help you create your photos and videos to get you started!!
5) Secret Sauce
Ohh this is my favorite part... lean in... the secret sauce that no one can copy is... YOU!!!
As a small service based business, YOU are the one that your clients will be doing business with in the beginning - so YOU have to show up in your marketing! And the more authentic you are, the more you'll attract the clients that vibe with you.
Compare this to meeting new friends as an adult... you attract awesome people that you love hanging out with, when you show up as you - right?? Well, it's the same concept with your clients!! (I can already hear the doubts... but it's okay, I help you iron this out too).
Confused humans don't buy. You have to have clarity in your in your audience... because if they don't think you are talking directly to them, they are not going to pay attention. I will help you find your audience (no, this doesn't mean you turn down business from other humans... you'll actually attract more humans by picking just one group to talk to. It's weird science).
2) Messages
I will help you craft 3-5 consistent messages to talk about on repeat. These messages are focused around what your "audience" is struggling with. We will develop messages on how you can help them achieve their goals.
3) Language
No, I'm not talking about "English"! I'm referring to tone, vibe, and word usage. Because there is a big difference between how you would talk to a pterodactyl vs. a brontosaurus vs. a T-Rex. The language you use, attracts very specific humans (or in my case, other wanna-be T-Rexes). Depending your audience, I'll give you lots of examples of how to reach them with specific "language".
4) Visuals
Visuals are a second language... they are a way to communicate without words. And these days people will decide whether they are going to read the text based on whether they like the photos or not.... which makes they ultra important.
I'll teach you the difference between matching your visuals to your brand (specifically on your website, and your social media), and complimenting your brand with other photos/videos (also on your social media, but not on your website). Yes, there's a difference - but both are important!! Just follow my T-Rex tracks... I'll help you create your photos and videos to get you started!!
5) Secret Sauce
Ohh this is my favorite part... lean in... the secret sauce that no one can copy is... YOU!!!
As a small service based business, YOU are the one that your clients will be doing business with in the beginning - so YOU have to show up in your marketing! And the more authentic you are, the more you'll attract the clients that vibe with you.
Compare this to meeting new friends as an adult... you attract awesome people that you love hanging out with, when you show up as you - right?? Well, it's the same concept with your clients!! (I can already hear the doubts... but it's okay, I help you iron this out too).
Let me help you grow your business!!
It'll take 9 weeks to be confidently and consistently showing up
(in person and on a social media platform), attracting your ideal clients.
(in person and on a social media platform), attracting your ideal clients.
* First, we get really clear on your audience, messages, and language - let's make sure you know exactly WHO you are talking to, WHAT your messages are, and HOW you are talking to them.
* Next, we have to decide what social media platform best fits your audience AND your personality (yup, we start with just ONE platform). It's not enough to gain followers, if they are not going to be potential clients. It's better to have a smaller audience that converts to clients that to have a larger audience of your competitions/peers.
* Then, I teach you strategies and tactics on how to show up authentically and consistently - that resonates with YOU and your brand. (The difference between passion and stress is whether you enjoy serving your clients.)
* I help you stay focused by becoming your accountability partner. I'll give you feedback as you are taking your first steps, and I'll create a simple content calendar to help you launch into the new world.
* We meet once a week for 1:1 chats (span of 9 weeks)
* With the deluxe package you also get (2) photography and/or video sessions to represent your brand (includes unlimited edited digital images (min. 20 images); and B-roll).
Are you ready to be committed to being in a different place - in 9 weeks?!?!
* Next, we have to decide what social media platform best fits your audience AND your personality (yup, we start with just ONE platform). It's not enough to gain followers, if they are not going to be potential clients. It's better to have a smaller audience that converts to clients that to have a larger audience of your competitions/peers.
* Then, I teach you strategies and tactics on how to show up authentically and consistently - that resonates with YOU and your brand. (The difference between passion and stress is whether you enjoy serving your clients.)
* I help you stay focused by becoming your accountability partner. I'll give you feedback as you are taking your first steps, and I'll create a simple content calendar to help you launch into the new world.
* We meet once a week for 1:1 chats (span of 9 weeks)
* With the deluxe package you also get (2) photography and/or video sessions to represent your brand (includes unlimited edited digital images (min. 20 images); and B-roll).
Are you ready to be committed to being in a different place - in 9 weeks?!?!
Everyday you have a choice: Evolve or Repeat
If you choose to do nothing, you'll be in the exact same place = REPEAT.
OR you can get a coach, develop strategies, and take actions = EVOLVE.
If you choose to do nothing, you'll be in the exact same place = REPEAT.
OR you can get a coach, develop strategies, and take actions = EVOLVE.