Hi! I'm Sarah Varughese (V-air-a-geese) - "Sarah V" for short.
And I've lived a lot of lives - but along the way, I've learned that life is just more enjoyable when you show up as your authentic self.  (I don't believe in adhering to a world of "shoulds").

The more you show up as YOU, the more people will be drawn to YOU.  And when you are attracting authentic relationships, that's when life feels magical.

I LOVE working with small service based businesses; but especially fitness professionals.  Why? Because finding my fitness coach was the best thing to happen to in my life.  And I would love to see more people like me, change their life for the better.
But that only happens when you target your messages towards a specific audience.  Maybe your ideal audience are the kids that made the team, but are on the bench more than they are on the field/court.  Or maybe they are moms and dads who used to be athletic in their younger years but time has pulled them away, and they really just need to feel like they're part of a team again. Or maybe your audience are kids trying to get a scholarship from a Top 10 school, but they need to beef up some skills.  Or maybe they young professionals who are tired of being tired... but they have no idea how to fix that - because they don't know anyone who workouts. (And they're really intimidating of gyms... because they only know what the movies are teaching them).  Do you see how each of these audiences needs a different message?

If you are ready to grow your business, then I'm going to teach you how to reach a bigger crowd, by first targeting a smaller audience.  Let's grow your business so you can serve more people!
I do business, and life, a little differently.  Obviously, I have a really big imagination... and I believe in impossible things - like a tiny T-Rex with a big personality. But I also believe that, even in an overcrowded market, there is enough business for EVERYONE... if you are willing to be more of YOU.
I'm a rebel at heart... and I'm all about changing the narrative of what business "should" look like. I think there's enough business out there for everyone.  And actually, I think some clients are not being properly served, because too many industry professionals all look and sound exactly the same. So there's a crowd of people that are being left out, because they don't feel seen and heard.

As a self-proclaimed T-Rex (my version of a “badass”), I reject being like everyone else. I think blending in is boring… I have been gifted with an imagination that didn’t go extinct as I aged.  And by doing this, I attract clients that gel with my vibe.

Martha the T-Rex (my tiny companion) does what she wants to do, and how she wants to do...  You, as a business owner, are also entitled to do what you want to do - and how you want to do it (isn't that why we stopped working for other people?!). So be like Martha, as she sasses back to stereotypes, and head bumps traditions out of her way. 

Just like a T-Rex, we attack whatever we want the most. For you, that's your goals, and the lifestyle you want to build, right? Whereas Martha just wants attention and cake; you, as a service based business, revolve around your clients' needs and struggles… and that’s how you build your business.

By embracing your T-Rex Energy, you are not afraid of being seen (or if you are, then that’s why you’re here, so I can help you overcome that by simplifying your ideas of what your "should" be doing). Because the more you show up, the more you'll attract your ideal clients.

Martha isn't exactly me (Sarah); she is her own dinosaur.  But I've learned a lot by allowing play into my business (it now matches my energy for life).  And I have a feeling that if you're here, that YOU need permission (and strategies) to do the same.

Stop following the herd... be your own T-Rex.
Where did the idea of Martha come from??
I've always been a storyteller, with a quirky sense of humor, but I also used to hide it from anyone that wasn't a good friend, until the summer of 2018. 

May 23, 2018, I was rushed to the ER... and almost died of a massive stroke (PSA: birth control pills can cause clots; but also, the doctor's believe that my clusters of PE's were offset because of my extreme health (due to my workouts)). Anywho, during my 6 month recovery, I wasn't allowed to do much... no exerting energy... so I watched a lot of movies, one of which is called, "Mr. Right" (you can find it on Netflix).  In the movie, the main character - "Martha" (played by Anna Kendrick - my girl crush) is obsessed with dinosaurs - specifically the T-Rex. At one point, she survives something huge, and screams, "I'm a fucking T-Rex, don't mess with me" (or something like that).  And because I had survived death knocking on my door, I related to it... so I adopted the T-Rex as my spirit animal.
You'll see her (and other dinosaurs) show up in my social media... because I think it's fun and funny.  And I think we take life too seriously sometimes.  So I'm going to show you how to have a thriving business and have fun doing it!